TikTok has launched an in-app ecommerce feature

Along with its most up-to-date shopping features, TikTok has simply launched TikTok Store, the place customers can now make purchases immediately via the app.

Availability. TikTok formally started testing within the U.S. this week. It was beforehand solely out there within the UK and 7 nations in Southeast Asia.

Invite solely. TikTok is presently inviting choose U.S. companies to take part within the initiative. Meaning stay streamers from locations the place the characteristic shouldn't be stay might want to proceed directing consumers to third-party web sites.

What TikTok says. “We’ve seen the constructive affect of TikTok Store, and we’re excited to proceed experimenting with this new commerce alternative to help companies of all sizes.” 

In different TikTok information. TikTok has launched a number of new options and merchandise this yr, together with:

Why we care. The brand new characteristic is invite-only, but when the Store characteristic turns into out there to advertisers and types globally, you need to begin testing it as a substitute method to promote your merchandise.

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Nicole FarleyNicole Farley

Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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