TechTarget Named a Leader in Account-Based Marketing (ABM) in Report from Global Analyst Firm Quadrant Knowledge Solutions | News

NEWTON, Mass.--(BUSINESS WIRE)--Jul 21, 2022--

TechTarget, Inc. (Nasdaq: TTGT), the worldwide chief in B2B expertise buy intent information and companies, as we speak introduced that it has been acknowledged as a Chief in Account-Primarily based Advertising (ABM) by Quadrant Information Options, a number one unbiased world analyst and consulting agency. Quadrant Information Options’ SPARK Matrix™ – Account-Based Marketing (ABM) Platforms, 2022 report features a detailed evaluation of the worldwide market concerning short-term and long-term progress alternatives, rising expertise developments, market developments, and future market outlook. This analysis supplies strategic info for expertise distributors to raised perceive the present market, assist their progress methods, and for customers to judge totally different distributors’ capabilities, aggressive differentiation, and market place.

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TechTarget Named a Chief in SPARK Matrix: Account-Primarily based Advertising Platforms, 2022 Report (Graphic: Enterprise Wire)

TechTarget is the top-rated world ABM vendor within the report solely serving enterprise expertise. The Firm was acknowledged for its expertise excellence, market-leading intent information, buyer impression and powerful world ABM choices. Quadrant Information Options believes that with its “refined ABM capabilities and powerful business experience, TechTarget is positioned to extend its share within the world ABM market.”

“TechTarget’s broad and versatile ABM platform is provided with strong ABM capabilities that help organizations by providing deep insights into buyer shopping for conduct and permitting advertising groups to develop enhanced buyer engagement and orchestration,” mentioned Magha Rungta, Analyst, Quadrant Information Options. “The Firm continues to ship end-to-end worth throughout its shopper’s go-to-market by its key differentiators together with Intent information on the account, shopping for crew and particular person stage in addition to the scope and scale of self-service & managed companies for ABM.”

To be taught extra concerning the ABM Platform market and TechTarget’s complete capabilities, read this Knowledge Brief.

“We're honored to be named as a world chief in ABM by Quadrant Information Options,” mentioned Michael Cotoia, Chief Govt Officer, TechTarget. “Account-based advertising is a excessive precedence for a lot of of our prospects, and we're extraordinarily proud to be acknowledged for our capacity to ship higher ABM applications and outcomes for them worldwide.”

Primarily based on the energy of Precedence Engine™, its SaaS-based account and prospect-level intent information platform, mixed with a complete set of managed ABM engagement companies, TechTarget delivers breakthrough outcomes for its prospects by higher information and higher execution. To be taught extra about TechTarget’s ABM technique and execution capabilities, obtain the 2022 SPARK Matrix™ – Account-Based Marketing (ABM) Platforms report.

About Quadrant Information Options

Quadrant Information Options is a world advisory and consulting agency targeted on serving to purchasers in attaining enterprise transformation targets with Strategic Enterprise and Progress advisory companies. At Quadrant Information Options, our imaginative and prescient is to develop into an integral a part of our shopper’s enterprise as a strategic information associate. Our analysis and consulting deliverables are designed to supply complete info and strategic insights for serving to purchasers formulate progress methods to outlive and thrive in ever-changing enterprise environments.

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About TechTarget

TechTarget (Nasdaq: TTGT) is the worldwide chief in buy intent-driven advertising and gross sales companies that ship enterprise impression for enterprise expertise corporations. By creating ample, high-quality editorial content material throughout greater than 150 extremely focused technology-specific web sites and 1,125 channels, TechTarget attracts and nurtures communities of expertise patrons researching their corporations’ info expertise wants. By understanding these patrons’ content material consumption behaviors, TechTarget creates the acquisition intent insights that gas environment friendly and efficient advertising and gross sales actions for purchasers around the globe.

TechTarget has workplaces in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For extra info, go to and comply with us on Twitter @TechTarget.

(C) 2022 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget brand are registered emblems and Precedence Engine is a trademark of TechTarget. SPARK Matrix is trademark of Quadrant Information Options Personal Restricted. All different emblems are the property of their respective homeowners.

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CONTACT: Garrett Mann

Senior Director of Company Communications

TechTarget, Inc.


[email protected]



SOURCE: TechTarget, Inc.

Copyright Enterprise Wire 2022.

PUB: 07/21/2022 01:05 PM/DISC: 07/21/2022 01:06 PM

Copyright Enterprise Wire 2022.

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