OptimizeRx Brings Real-World Evidence-Driven Engagement Programs to Social Media With New Exclusive Partnership

OptimizeRx Corporation

OptimizeRx Company

The newest omni-channel platform extension provides pharma entry to as much as 84% of prioritized HCPs on social media with content material that's particular to their specialty

ROCHESTER, Mich., June 23, 2022 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the “Firm”) (Nasdaq: OPRX), a number one supplier of point-of-care know-how options serving to sufferers begin and keep on remedy, right this moment introduced a serious extension of its omni-channel platform attain by an unique partnership with Equals 5. The brand new extension is the one healthcare supplier (HCP)-level resolution offering focused doctor engagement on social media platforms. The partnership marks the primary time real-world information from healthcare and social information can be utilized together to ship priceless therapy info to physicians on social media platforms.

“We selected to collaborate with OptimizeRx as a result of we have been in search of a companion with capabilities and information that, collectively, may improve each our applied sciences, creating true omni-channel protection in reaching HCPs,” commented Ron Scalici, co-founder of Equals 5. “OptimizeRx’s software of AI to real-world information belongings that may decide the fitting time to interact HCPs – in the intervening time their sufferers most want it – is exclusive available in the market, and completely enhances the know-how we’ve constructed which permits us to achieve those self same HCPs on social media. We couldn’t be extra excited in regards to the potentialities to make significant connections between life sciences and physicians this manner.”

The one HCP-level engagement resolution providing true-omni channel attain
Life sciences organizations can now confidently ship the identical message on webpages, social media, and medical workflow from inside a single healthcare communications platform. The Firm’s “Remedy Initiation and Persistence Platform,” is the one HCP engagement resolution that gives true omni-channel attain on the physician-level together with:

  1. within the digital well being document (EHR), all through the total medical workflow,

  2. on-line and behind the firewalls on the majority of well being methods in the USA, and

  3. now, on Fb and Instagram

permitting for true encompass sound of brand name consciousness for all times sciences.

Steve Silvestro, chief business officer at OptimizeRx, said, “We’re extraordinarily impressed by the Equals 5 know-how. On preliminary testing, we’re seeing common match outcomes for as much as 84% of the HCPs that our shoppers have prioritized to achieve on social media. Our partnership implies that life sciences corporations now have a real choice for the reinforcement of their messaging that's particular to an HCP’s specialty throughout all digital channels – from one entry level: our Remedy Initiation and Persistence Platform. This highly effective platform enhancement creates a brand new avenue for specialty model amplification exterior of the EHR.”

Organizations taking a extremely structured method to their social media methods see 20-40% increased engagement with their audiences total, in response to a current McKinsey evaluation(1). What this implies for all times sciences corporations is the flexibility to actually have interaction with their prospects on social media in a extra significant and productive means with the flexibility to execute on extra built-in engagement methods.

Will Febbo, OptimizeRx CEO, famous, “The launch of this extension is a part of the transformational digital shift in healthcare that we're main. The providing is a real trade sport changer and opens the chance for all times sciences corporations to broadly attain HCPs by social media channels, together with Fb and Instagram. Our Remedy Initiation and Persistence Platform is the one HCP engagement resolution that mixes true interoperability between longitudinal affected person information, the EHR – and now social media – to ship healthcare sources to physicians and sufferers based mostly on an HCP’s precise affected person inhabitants.”

About Equals 5
Equals 5 is an all-in-one pharma advertising and marketing platform that reaches physicians the place they spend most of their free time – on social media. Equals 5's proprietary engine permits to focus on HCPs by NPI quantity, giving pharma entrepreneurs the flexibility to serve particular healthcare suppliers with related and well timed info to assist them make the fitting choices for his or her sufferers.

About OptimizeRx
OptimizeRx is the best-in-class well being know-how firm enabling care-focused engagement between life sciences organizations, healthcare suppliers, and sufferers at important junctures all through the affected person care journey. Connecting over 60% of U.S. healthcare suppliers and thousands and thousands of their sufferers by probably the most clever know-how platform embedded inside a proprietary digital point-of-care community, OptimizeRx helps sufferers begin and keep on their medicines.

For extra info, comply with the corporate on TwitterLinkedIn or go to www.optimizerx.com.

Essential Cautions Relating to Ahead-Wanting Statements
This press launch incorporates forward-looking statements inside the that means of the Non-public Securities Litigation Reform Act of 1995. Phrases reminiscent of “anticipates”, “believes”, “estimates”, “expects”, “forecasts”, “intends”, “plans”, “initiatives”, “targets”, “designed”, “may”, “might”, “ought to”, “will” or different comparable phrases and expressions are meant to determine these forward-looking statements. All statements that replicate the Firm’s expectations, assumptions, projections, beliefs, or opinions in regards to the future, aside from statements of historic reality, are forward-looking statements, together with, with out limitation, statements referring to the Firm’s progress, enterprise plans, and future efficiency. These forward-looking statements are based mostly on the Firm’s present expectations and assumptions relating to the Firm’s enterprise, the financial system, and different future situations. The Firm disclaims any intention or obligation to publicly replace or revise any forward-looking statements, whether or not due to new info, future occasions, or in any other case, besides as required by relevant legislation. Ahead-looking statements are inherently topic to dangers and uncertainties, a few of which can't be predicted or quantified. Future occasions and precise outcomes may differ materially from these set forth in, contemplated by, or underlying the forward-looking statements. The dangers and uncertainties to which forward-looking statements are topic embrace, however should not restricted to, the impact of presidency regulation, competitors, and different dangers summarized within the Firm’s Annual Report on Kind 10-Ok for the fiscal yr ended December 31, 2021, its subsequent Quarterly Experiences on Kind 10-Q, and its different filings with the Securities and Change Fee.

OptimizeRx Contact 
Andy D’Silva, SVP Company Finance
[email protected]

Media Relations Contact 
Maira Alejandra, Media Relations Supervisor 
[email protected] 

Investor Relations Contact
Ashley Robinson
LifeSci Advisors, LLC
[email protected]

(1) Social Media as a Service Differentiator: How you can win - https://www.mckinsey.com/business-functions/operations/our-insights/social-media-as-a-service-differentiator-how-to-win

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