Litmus Launches New Capabilities To Increase Email Personalization & Efficiency

Litmus, an e-mail advertising platform, launched new platform capabilities and revealed its Integrations Market, which is designed to assist customers discover integrations with e-mail suppliers, code editors and different productiveness instruments to optimize effectivity throughout all the e-mail workflow.

Particularly, the Integrations Market seeks to allow customers to leverage all Litmus integrations to assist enhance collaboration and optimize advertising effectiveness. Litmus' different product releases embody:

  • Merge tag personalization, which helps customers of all technical coding abilities preview and add ESP-specific merge tags to e-mail campaigns;
  • The pliability to restore all variations of not too long ago deleted e-mail campaigns for as much as 30 days;
  • A Billing Supervisor to entry invoices and funds to make sure all the group has the precise permission ranges;
  • Consumer looking out, which manages giant, distributed groups throughout sub-accounts by looking for customers, deciding on a number of customers and bulk deleting; and
  • The power so as to add or take away e-mail shoppers and gadgets in bulk by key phrase filtering.

"E mail has by no means been extra vital than proper now," statedĀ Erik Nierenberg, CEO of Litmus, in a press release. "At Litmus, we're serving to drive e-mail advertising outcomes as shoppers in every single place crave extra customized communication. We're enabling entrepreneurs to show their only channel into an excellent better model asset."

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