LG Equips Citizen Watch Shop With Mesmerizing Augmented Reality Display Case

The Citizen Watch store in a serious division retailer in New York Metropolis overlays mesmerizing high-impact digital visuals onto a watch show case to drag viewers in because it showcases the true watches behind the graphics. The modern retail mission is the brainchild of Citizen Watch with Pac Team Group designers, the design-build agency Luminary Design Co. and LG Business Solutions USA. 

Located in a recognizable and closely trafficked retail location, Citizen Watch needed to face out amongst its opponents. The core objective with the situation was to current a extremely partaking gross sales video that doesn’t require a salesman and successfully mirrors the digital 360-degree product examination that on-line purchasing has normalized. It was essential that the know-how and digital content material within the retailer be seamless, simple to know and never get in the best way of gross sales, whereas additionally remaining passive so prospects can store and be taught at their leisure

Designing a Digital Buying Expertise

Recognizing the partaking results of vivid digital content material, it was clear {that a} technological method can be probably the most acceptable for at this time’s consumers who count on readability and modernity when researching purchases or forming model loyalties. The shop designers at Pac Staff Group contacted LG, which helped in selecting one of the best merchandise and launched the workforce to the digital experiential consultants at Luminary Design Co.

Luminary imagined an expertise that pairs the depth of on-line purchasing with the tactile advantages of bodily retail. The result's a charming product showcase that elevates and transforms actual watches by coordinated visible results, sensible product data and synchronized showcase lighting. All the weather mix to show purchasing for a watch into an informative and thrilling new expertise for patrons.

Luminary leveraged its expertise with the LG Clear OLED know-how to make it just about “disappear,” creating one thing that match seamlessly into Pac Staff’s retail setting – one thing that didn’t appear like know-how in any respect. What seems to be an atypical show case can out of the blue rework into an immersive product demonstration in contrast to something individuals have ever skilled, making a uncommon second of real shock and delight. 

The LG Show Resolution for  Citizen Watch

The brand new show and gross sales expertise didn’t even require all-new content material creation, as an alternative counting on a mixture of re-tooled industrial belongings and customized VFX produced by The CSI Group. Dynamic animations transfer and shift from particular person product options to full-screen content material takeovers, even together with moments the place one half of the show case is clear, whereas the opposite half performs an exhilarating product video.

The visuals are tied on to bodily watches by fastidiously timed reveals utilizing “Clear Squares” inside the video content material. As soon as a watch is revealed, floating 3D animations emerge from the bodily timepieces and fill the display screen to supply bigger than life 360° views of every mannequin.

The ultimate video is an almost 10-minute loop that examines the inside workings of Citizen’s well-known timepieces, with the prevailing video repurposed and altered to leverage the particular strengths of clear show know-how, together with graphics that seem holographic. The content material manufacturing for the show is type of artwork by itself— the small particulars could make on-screen imagery seem magical in ways in which no different show know-how can. 

Experiment Retailer Idea Pays Off  

The augmented actuality show case makes use of cutting-edge LG display technology that only a few shoppers have seen earlier than. Guests are instantly drawn to it. 

​​Thought of to be among the many world’s first consumer-facing makes use of of an augmented actuality show case, it’s frequent for one to name it “the subsequent technology of bodily retail.” And it’s simple to see why— Citizen Watch famous a direct uptick in visitors quantity and sell-through charges. For the corporate and its prospects, the idea retailer is successful.

Citizen believes the success of this admittedly experimental retailer idea goes to push opponents to attempt to match its expertise, or maybe contemplate different cutting-edge applied sciences to boost the bodily retail journey. Internally, Citizen has already acknowledged different methods LG Clear OLED shows could possibly be used, even of their smaller shops.  

As buyer expectations ebb and movement, Citizen is all the time on the lookout for what’s subsequent, and this semi-automated demo and gross sales system is ideal for selling their merchandise and not using a gross sales affiliate

The shop has a gravitational pull that others merely don’t have, which generates invaluable model recognition and respect whereas growing visitors and subsequent gross sales. 

Tools Highlights 

LG Clear OLED Know-how 

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