The world is like a vast meadow and we, the digital geeks, are different kinds of shepherds. Some shepherds appreciate the "pop-up" things in the way, while the others ignore them.
Oh! We are shepherds, aren't we? (Funny it is... !)
Don't reach a conclusion... Just keep on scrolling to extract the core notion!
So... now, can we relate the above expression with the on-going online marketing industry?
Yes, of course!
The digital sphere also incorporates distinct techies. Among which, some would like to click on the digital "pop-ups", whereas, others get annoyed and just close them. However, at some instances, these interstitials generate more leads for a specific website. And, without an iota of doubt, Google also loves them. So, just add the pop-ups to your website and proceed one more step towards the success point.
Wait a bit!
Does the rank of your website shake? Are you losing your prospective customers after applying an interstitial?
If yes, then cease your steps right now...
Find here 7 great pointers that won't harm your SEO even after adding the pop-ups to your site.
1. Drop the "Entry" Pop-Ups
Perhaps, the most disturbing thing is the interstitial that has popped up as visitors land on a specific website. Often, they skip the website as soon as a pop-up appears. It will, involuntarily, break the flow of browsing the matter online. So, switch to exit pop-ups rather than the ones at an entry time.
2. Detect the Differences Between Spammy and Relevant Interstitials
Google's mobile interstitial penalty attacks the intrusive interstitials on the first shot. According to the general rule of thumb, if your interstitials are the unsolicited calls, or decline the user experience, or undervalue your mobile page, then Google will definitely counterattack on that website. Therefore, be 100% sure and then add a non-spam stuff to your site.
3. Turn Towards the Timed Pop-Ups
As, we have already discussed to wipe out the entry pop-ups. Just one more crucial thing is that set a specific timing with the interstitial. Don't attach the "manual closing" option to it. Rather than, select the time limit of 3-5 seconds and let it close without any user intervention after that limit.
4. Keep your Eagles' Eyes on the "Gray Area" Interstitials
Some pop-ups, like "language selection" are also the interstitials. And, they can impart a negative impact on a website, according to the Google guidelines. Thus, make sure to be safe rather than to feel apologetic later on. Some more examples are- sticky sidebars, live chat boxes, share buttons, and coupon pop-ups. So, just be cautious!
5. Hurrah! Be Liberal to Use Interstitials on Desktop
Some websites make a smart move and discover a great solution to the interstitial penalty. The pop-ups wrap on the mobile devices and evolve on the desktops. Also, find a number of pop-up plugins that unveil the interstitials on the specific platforms. Even, a website platform, Wix, wraps this obstructive stuff on all mobile devices.
6. Incorporate "Hello Bar" by Neil Patel
It is a small tool from Neil Patel. The Hello Bar is a bar that stays either at the top or bottom of the screen, keeping the important content of the site untouched. It won't hide the relevant matter on the website. Hence, Google is happy with this tool. Just ensure to add for a limited time, not with scrolling till the end.
7. Make Use of Authorized But Intrusive Interstitials Warily
Some of the interstitials are interfering, but not restrained by Google. These are- page-to-page interstitials and the interstitials on exit. For the latter one, insert a no-index tag in your code and you won't step on the wrong zone. Till date, these are not penalized by Google. But, no one knows what a new update will bring. So, make the UX good without violating the Google algorithms and be safe.
These 7 influential weapons will allow you to use the pop-ups or interstitials on your website without hurting the SEO. Utilize these tools and magnetize the customers via this amazing stuff.
Source by Brian Gibson