How To Leverage Amazon Prime Day To Grow Sales [Podcast]

Amazon Prime Day opened doorways to infinite advertising boosts for the second time this 12 months.

Refersion’s Raj Nijjer joins me on the SEJShow to debate advertising alternatives for Amazon Prime Day inside and outdoors of Amazon.

Even for companies not on Amazon, there are probabilities to leverage the brand new October Prime Day, which is on its technique to changing into as giant of a vacation buying day as Black Friday.

That is the primary time they’ve completed the 2 prime days. The primary one is in July, so it’s the start of Q3, and now they’re doing one firstly of This fall. It exhibits you that there’s sufficient demand on the market and there’s sufficient stock too. Now that provide chains have gone again to regular, delivery costs have gone approach again to earth, and admittedly, many manufacturers are sitting on a number of stock. The timing for Amazon couldn't be extra excellent –Raj Nijjer, 9:04

Amazon might be probably the most environment friendly machines on the market. I believe from that perspective, it really works, and that’s why you see conversion charges which might be six to seven occasions the B2C web site –Raj Nijjer, 31:46

I additionally assume you’re going to have a technology going away that is aware of what Black Friday is. When was the final time, most likely 5 or ten years in the past, folks lined up exterior a retailer to buy groceries? Black Friday it’s turn into an internet occasion. As that technology fizzles and goes away, the idea of Black Friday might not even exist anymore. –Loren Baker, 31:59

[00:00] – About Raj & Refersion
[08:26] – What makes this 12 months’s Prime day totally different?
[11:40] – Greatest classes to be in for Amazon Prime Day.
[18:06] – Methods to attain out to your Amazon prospects.
[25:41] – Methods to leverage Prime even in the event you’re not on Amazon.
[27:23] – How does Prime impression Black Friday?
[40:03] – Methods to use Refersion as an Amazon affiliate, affiliate, or vendor.

Assets talked about:

Refersion –

It could possibly’t be like B2C versus Market. It must be like B2C and Market. –Raj Nijjer, 17:24

It’s the promise that Amazon makes. It’s success, delivery, and cost. It’s all methods and operations, however it’s like magic to you as a shopper. –Raj Nijjer, 16:15

For those who’re apprehensive like, oh my God, I don’t need to put my model on Amazon, greater than seemingly, your rivals are already on there. They’re on there all proper, and so they’re already promoting and discovering success. They’ve registered within the model registry, which supplies them safety and product safety. However additionally they get a slew of promoting and advertising instruments as a result of you may have full management over your itemizing. –Raj Nijjer, 23:13

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Raj’s expertise within the ecommerce house has given him a useful benefit in constructing out affiliate marketing online methods for manufacturers methods of accelerating progress.

His function as CMO at Refersion entails enabling advocacy and maximizing buyer lifetime worth for manufacturers. When not investing or advising startups, Raj is a witty and educated speaker on all issues tech-related. He is aware of his approach round any digital advertising matter you'll be able to throw at him!

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