Director, Digital Content & Email Marketing

Abstract & Place Overview


Who's INSP? We're many issues.  We’re most identified for the INSP Community, one among in the present day’s hottest cable tv networks. INSP is constantly ranked within the prime 10 or higher in CableFax Day by day’s Primetime Rankings, beating out networks like Bravo, AMC, MTV, Historical past, Discovery and extra. However we’re additionally a social media powerhouse with tens of millions of followers throughout Fb, Insta, Twitter, and many others., and a digital content material vacation spot providing our followers video games, quizzes, blogs and a lot extra.


At a time when most networks are dropping audiences, INSP has continued to set data. Our distinctive programming method has made us one of many fastest-growing fundamental cable networks—sure, even on this period of cord-cutting. We’re at the moment out there to over 67 million U.S. households, 24 hours a day, by means of greater than 2,800 cable methods, TELCOs, and digital broadcast companies just like the DISH Community and DIRECTV.  


And, by means of our Imagicomm Leisure subsidiary, INSP content material is distributed on an increasing array of OTT platforms, together with Netflix, Amazon Prime, and in retails areas like Walmart and extra.


Our proficient INSP crew is what makes all this success doable and we may want you – or somebody you recognize – to hitch the crew!


So that you learn the title, and it intrigued you, however is that this the appropriate position for you?

·       Have you ever managed an editorial interactive expertise or web site?

·       Do you like to suppose creatively and have a ardour for writing and enhancing?

·       Does the considered digital KPIs like Web page Views, Distinctive Customers and Click on Via charges excite you?

·       Do you're keen on a very good dash planning assembly?

·       Do you take pleasure in brainstorming collaboratively on new content material concepts and methods to interact audiences on second-screens?

·       Are you extremely motivated and revel in main an equally motivated (and proficient I'd add) digital crew?

·       Are you a unicorn? (JK, no however severely, we're searching for a unicorn on this place – jack of all trades and grasp of some!)

This position could be for you!


The Digital Group at INSP is searching for a Director of Digital Content material and E-mail Advertising who will likely be proficient in each the day-to-day technique & execution for curating and managing a profitable web site in addition to main the cost on partaking e-mail content material technique. This position will drive each of those key areas, taking path and prioritization from the VP, Digital Content material & Social Media.


Cliff Notes model (is that even nonetheless a factor?): This position oversees all of INSP’s touchpoints on the second display to assist elevate the model and drive-tune in to the community. What does that imply? Make a extremely optimized interactive web site that has partaking content material – and retains the followers coming again for extra, however for a deeper dive…


The Director of Digital Content material & E-mail Advertising will likely be answerable for INSP’s web site and digital content material initiatives.  Utilizing information, this position will develop sensible methods to gas will increase in all key metrics equivalent to: Distinctive Customers, Web page Views, Day by day Lively Customers, Time Spent on the positioning and executing partaking content material methods to ship on these KPIs.  On this position, you additionally will collaborate throughout the corporate on web site upgrades and digital builds, formulate a content material advertising and marketing technique, oversee the digital content material and e-mail editorial calendars, and analyze marketing campaign efficiency over all digital metrics. 

Key capabilities embrace website positioning content material and technical optimizations, managing inner and exterior writers, content material auditing, blogger outreach and coordination, product and programming of the web site, and sweepstakes administration. This position will tackle added strategic design and consumer expertise obligations.


This position additionally steers our e-mail publication program.  Obligations embrace scheduling and cadence, artistic design templates, content material growth and testing, database development, segmentation and lifecycle journey, and subscriber administration. This position will even contain growing SMS advertising and marketing technique as one other contact level to speak with our engaged viewers.


This position will straight handle at the very least 3 rockstar workers in addition to having tangential management over doubtlessly extra workers, along with managing exterior contractors, companies, writers, and builders.

Major Duties & Obligations

  • Lead strategic design and user-experience imaginative and prescient for the present web site, Make front-end and back-end design suggestions and consider the potential for a reimagined user-experience for the positioning.
  • Handle a number of challenge timelines and executions concurrently for max effectivity
  • Create and handle digital content material & e-mail advertising and marketing campaigns from conception to ​completion and outcomes overview
  • Work on persevering with to scale our website positioning efforts within the type of content material to drive Web page Views and optimizing the prevailing content material throughout our web site and work with our growth crew to prioritize technical website positioning upgrades
  • Conceptualize digital-first content material initiatives which might embrace content material growth and franchises (each written, audio, and video codecs) throughout our web site and e-mail efforts.
  • Negotiate and cling to product/deliverables timelines between internet growth crew, artistic crew, and inner stakeholders
  • Preserve budgets, create, and replace challenge & month-to-month studies
  • Guarantee analytic monitoring is outlined and established, working collaboratively with Digital Analytics Supervisor
  • Potential to judge buyer analysis, market circumstances and competitor information
  • Keep abreast of present digital advertising and marketing & content material finest practices, making options to include any relevant finest practices into initiatives
  • Replace web sites repeatedly by means of content material administration system
  • Present efficient communication with all departments on challenge standing
  • Develop coaching supplies and supply coaching on division workflow procedures
  • Successfully encourage, train, and lead direct report(s) in addition to exterior distributors/contractors

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